Mass transportation globally has become one of the biggest bottlenecks in daily commutes for people. Be it in a busy New York, or a densely populated Beijing, or a sophisticated London, the public transport systems are unable to cater to the needs of every single commuter. This problem has given rise to ride sharing applications and on demand taxi booking apps like Uber and Lyft. That said, it is a counterintuitive solution – after all these cabs still run on the roads which are packed with traffic. Where do you look for the ideal solution? The answer may sound primitive but it works great – you need a bike sharing app like ofo.
ofo is a Chinese unicorn which has catapulted the idea of bike sharing. ofo is the global leader in providing dockless shared bikes via its bike sharing application.
This market has only come from concept to product in the last 4 years and has produced these staggering numbers.
ofo started as a small pilot on Peking University, China. The founders of ofo wanted to create a platform as a solution due to rising pollution levels in China, traffic congestion and wanted to derive a solution for the last mile journey from public transport stations to final destinations of daily commuters. Hence, 4 years ago, ofo was born. Now, it is the global leader in bike sharing business.
User of this smart dockless bike sharing application simply have to download the mobile app, sign up, pay a small refundable security deposit or you may even link your wallet to it, look for an ofo bike near you, go to it and scan the QR code – and you can begin your ride. Once you are done with the ride, you can park it anywhere in a legit way.
ofo buys bikes in bulk from manufacturers. They also accept old bikes donated by students.
They put the censors, number plate, locking system and paint it in the brand colours.
The revenues are generated only from rentals.
For business development, ofo gets partnerships with Universities and then expands into cities.
In certain university campuses, they also allow people to share their own bike and earn commission on the same.
What started as a niche product in China has now popular on a global scale, attracting the attention of giants like Uber and General Motors. The concept is proven and yet many parts of the global market remain underpenetrated. We can help you kick-start your bike sharing business and help you go from concept, testing, product launch and maintenance and support services.
The total cost of developing a bike sharing app like ofo will be approximately $13000-$15000 (Android + iOS + Web services + Admin). Let’s have a look at the features and cost bifurcation of a bike sharing app.
|App Users||Registered Users||Admin Panel|
|Basic/ Default Features||Registration/Sign Up/ Sign In||Sign In|
|Dashboard/ My Profile/ My bookings||Admin Dashboard|
|Date/ Time picker||Add/View/ Delete Rider Profiles|
|Search a bike location results||Manage Pending Verifications|
|Map View Integration||View/ Delete Bikes|
|List Card details for bikes||Add/ View Bookings|
|Pricing Calculator-Request a bike||View Payments|
|Payment Gateway integration||View Invoices|
|Lock/ Unlock Bike (Start Trip/ Stop Trip)||Manage Notifications|
|Late fees payments||Manage Penalty Charges|
|Cost of Bike Sharing App like ofo||USD 13000-15000 for both iOS+Android or USD 8000-9000 per platform|
|Registered App Users||Admin|
|Add-on Features||Future rides/ Advanced booking||Manage Pricing|
|Customer Support Chat||Manage Support Chat|
|Smart lock, Facial Recognition, Finger print lock/unlock||Manage offers/Coupons|
|Reviews and Ratings||Manage reviews and ratings|
These are analytical tools that help you make unique insights out of user data for your bike sharing application. For instance, after having mapped all the routes a user has gone through in a month, you can give better bike to user matching at a specific time based on the predictive analytics. For brand partnerships, more sophisticated data provision helps as you can project the route of a user with greater accuracy thereby empowering your partners to target geography specific ads.
Depending on the conditions of the public transport, traffic analysis in the area and the number of users active, this algorithm will help you know the rising demand in new localities. Using this data, you can use triggers such as specific offers of that area and capitalize on the demand via a smart bike sharing app solution.
The locking and tracking system for each of the bikes will help you ensure the safety of your key assets, the bikes. Our expertise in similar IoT based solutions can help you keep your users in check and maintain the additional layer of security for each of the bikes.
Our expert team of resources for your bike sharing app development project will include:
Let’s Nurture is a unique pool of expert resources who will make your bike rides awesome.
We are a top ISO 9001:2015 certified Mobile app development company delivering quality services beyond client expectations.
Expert Professionals for iOS/Android mobile app development
Rich Experience for on demand taxi/ cab booking and ride sharing/ bike sharing application development
Expert consultation for strategic monetization & gamification features
Coding as per App Store & Google Play Guidelines
Support in bike sharing application deployment
Manual & Automated testing of the bike sharing app
No hidden costs
The global market is filled with deep pocketed players like ofo and Uber Jump. Hence, the only way to differentiate in this market is by providing a world-class product which not only goes neck to neck with the giants but also innovates in its own ways. We can help you do exactly that.